Privacy Policy

Last Updated: 5/5/2026

The Texas Oil & Gas Association (“TXOGA,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.txoga.org), sign up for our communications, or interact with our digital advertisements.

1. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked to you (“Personal Information”). This includes:

• Contact Information: Name, email address, and mobile phone number (collected when you sign up for updates, newsletters, or advocacy campaigns like “Fueling Texas Pride”).

• Usage and Technical Data: IP address, browser type, device identifiers, operating system, pages viewed, and the dates/times of your visits.

• Marketing and Demographic Data: Inferred data such as geographic region, industry interests, and professional affiliations used to segment our outreach.

• Tracking Data: Information collected through cookies, pixels, and beacons regarding your interaction with our website and advertisements.

2. How We Use Your Information

TXOGA uses the data we collect for the following purposes:

• Communications: To send newsletters, policy updates, and information regarding TXOGA events and advocacy initiatives.

• Personalized Advertising: To deliver relevant digital advertisements to you on third-party platforms based on your interests or previous visits to our site.

• Analytics: To understand how visitors use our website and to improve our digital performance and content.

• Advocacy Outreach: To mobilize supporters on key industry issues and legislative updates.

3. Advertising and Tracking Technologies

We partner with third-party advertising networks to manage our advertising on other sites. These partners use cookies and web beacons to collect information about your activities on this and other websites to provide you with targeted advertising. Our partners include:

• Meta (Facebook & Instagram): We use the Meta Pixel to track conversions and create "Lookalike Audiences" to reach people with similar interests to our supporters.

• Google Ads: We use Google tracking to measure the effectiveness of our search and display ads.

• LinkedIn: We use the LinkedIn Insight Tag to understand professional demographics and track ad performance.

• StackAdapt: We use StackAdapt pixels for programmatic advertising and retargeting based on your engagement with our content.

Hashed Data: We may upload "hashed" (anonymized) contact lists to these platforms to match our supporters with their social media profiles for secure, targeted messaging.

4. Email and SMS Marketing

By providing your contact information, you may opt-in to receive digital communications from TXOGA.

• Email: You may unsubscribe from our email lists at any time by clicking the “Unsubscribe” link found at the bottom of any TXOGA email.

• SMS/Text Messaging: If you provide your mobile number for advocacy updates, you consent to receive text messages. You may opt out at any time by replying STOP to any message. Message and data rates may apply. Frequency varies.

5. Sharing Your Information

We do not sell your personal information. We may share your data with:

• Service Providers: Third-party vendors who provide website hosting, data analysis, email delivery, and SMS services.

• Advertising Partners: Platforms (Meta, Google, etc.) as described in Section 3 to facilitate targeted outreach.

• Legal Requirements: If required by law, we may disclose information to comply with legal processes or protect the rights and safety of TXOGA and its members.

6. Data Retention and Security

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy (e.g., as long as you remain a subscriber). Performance cookies are generally retained on our site for up to 11 months.

We implement reasonable technical and organizational security measures, including HTTPS encryption, to protect your data from unauthorized access or disclosure.

7. Your Rights and Choices

Depending on your location and applicable laws, you may have the right to:

• Request access to the personal data we hold about you.

• Request the correction or deletion of your personal data.

• Opt-out of certain "targeted advertising" tracking via your browser settings or third-party opt-out tools (such as the DAA Opt-Out Tool).

8. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:

Texas Oil & Gas Association (TXOGA)

304 West 13th Street

Austin, TX 78701

Phone: (512) 478-6631

Email: [email protected]

9. Updates to This Policy

TXOGA reserves the right to update this Privacy Policy at any time. We will notify you of any changes by posting the new policy on this page and updating the “Last Updated” date above.